On the edge of Fintech

Gimme5

How we completely overhauled the app

On the edge of Fintech

We’ve been envisioning the bank of the future for the last few years, together with both start ups and finance powerhouses, designing, developing and growing innovative products and services.

It’s not by chance that we’ve been picked as the official digital agency partner of the Italian FinTech District. Need help in developing a business idea or enhancing your product?

Kickstart your Fintech project

Finance for the masses. A mobile broker designed for small investors.

Gimme5 is one of the hottest projects in the Italian FinTech space. App users can invest small amounts of money to reach a set goal, like buying a car, going on vacation, or getting a new laptop. It’s more than just saving up: they can actually make their savings grow, like big players do.
Great, but how to keep users engaged over time? Wait and see.

Finance for the masses. A mobile broker designed for small investors.

The workshop: shaping the new Gimme5

Banking industry is a complex one, full of regulations and restrictions, especially in Italy. Before diving head first into the redesign project, we had to map the service’s customer journey, and understand what the team aimed for. Co-creating with AcomeA in a 3-day workshop allowed us to define our main design goal: build an experience encouraging users to use Gimme5 regularly and share it with their friends.

The workshop: shaping the new Gimme5

With a great UX, you’re as good as a pro

So, let’s make small investments a straightforward process! In the new Gimme5, main actions are always at hand, from any environment in the app. When setting up an investment plan, users have always a clear view of the steps that need to be taken. They can also get advice for managing their savings, and keep an eye on the amount collected.

With a great UX, you’re as good as a pro

Shared goals, same piggybank

Saving can feel like a burden sometimes. But what if it could be done with a little help from your friends – or family? Easier, and a lot quicker. This is why we threw in the mix a new feature, allowing multiple users to invest for the same goal. People are encouraged to invite their friends not just to install the application, but to actually use it.

Shared goals, same piggybank

Even ants can have a little fun

Being far-sighted doesn’t have to be boring, otherwise how can we have people saving more, and wisely? We knew that increase MAU (monthly active users) – and even DAU (daily active users) – we had to entertain them too. A little gamification then: actions within the app unlock badges and virtual rewards, marking their experience as investors. Notifications keep them updated about their progress and boost their motivation in committing to their saving plan.

Even ants can have a little fun

Let’s make it beautiful

The new, redesigned Gimme5 experience is delivered through an engaging, groundbreaking user interface: we tapped in latest visual trends and created a bright color palette to highlights main actions.

How might we help you?

I need help with

Oh you like to talk? Call us +39 011 046 12 57