In our vision, an updated and effective smart object user experience must enable behavioral automation, customization, consumption and performance management, additional services (possibly paid for), multichannel intelligent notifications, conversational interactions (virtual assistant anyone?). Resulting in new and more efficient business models.
my illy machine is the perfect example of how we make this approach real. Users can create their own favorite recipes starting from standard preparations, also changing the temperature or volume in the cup, and brew them with a single tap. As for the much-needed morning coffee, illy customers can schedule a brewing through the app, which wakes up the machine at set up time, sending instructions to the device. Statistics about brewed coffee cups and machine water/energy consumption are always up-to-date.