Together with Azimut
we brought analytics
to real life events.
A groundbreaking connected environment that tracks visitors’ behavior at yacht exhibitions, through a network of beacons and a mobile app designed for dealers.
What we did.
Product set up
A participative practice to establish a product vision, shape the service, draw the technical trajectory and populate the product backlog.
A set of iterative discovery activities focused on designing, prototyping, testing, and revisiting new product features at every cycle.