We developed the HMI
for the family car
of the future with BAIC.
Cutting-edge technology, but easy to use. This was Granstudio’s core challenge when they designed the Senova Offspace, a striking concept car unveiled at the Beijing 2016 Motor Show.
What we did.
A set of iterative discovery activities focused on designing, prototyping, testing, and revisiting new product features at every cycle.