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The first online-only bike

Ducati

A 3D viewer that feels real

The first online-only bike

Also the automotive industry is embracing the digital innovation, but selling cars and motorbikes online it’s harder than it seems. People are used to touch and test-drive the vehicle they intend to buy: having them to give up this habit it’s key to create seamless and fulfilling digital experiences.

We make that happen. Do you want to open a new sales channel for your product?

Create a new product experience

A 3D virtual motorbike that you can (almost) touch

Scrambler #Hashtag is the first Ducati Scrambler sold exclusively on a dedicated website, an unprecedented choice on the Italian market. To ensure the success of this project, we had to answer a single question: how to convince fans to buy a motorbike without seeing it first?

A 3D virtual motorbike that you can (almost) touch

A super-realistic viewer

We developed for Scrambler’s website a 3D viewer, one of the first of its kind. The tool, in fact, is based on a real 3D model of the motorbike and not, as usually happens, on a series of separate images put together. This new approach brought to the creation of a fluid, life-like 3D viewer allowing to visualise the Scrambler from every angle, as though it were just in front of the user. Users can also zoom in the 3D model, to see every detail and texture of the different materials under realistic lighting conditions.

A super-realistic viewer

A seamless experience, from any device

Thanks to light, effective web technologies the same immersive and rewarding experience is available on desktops, laptops and smartphones, allowing fans and clients to access this new viewer at any moment.

A seamless experience, from any device

A glimpse of the future

Even if now this online tool allows only to view the Scrambler #Hashtag in every detail, we’re already developing configurators based on this technology, that will allow users to create their ideal, customized product from scratch.

A glimpse of the future

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Oh you like to talk? Call us +39 011 046 12 57