We made car purchases smarter
A portal for selling used vehicles designed to offer a seamless experience between digital and physical, aimed at redefining Barchetti’s sales approach
Barchetti Group, active since 1924, is one of Italy’s most prominent automotive companies, representing 17 brands with over 40 locations.
We have created a new portal for the sale of used vehicles under the Hey Barchetti sub-brand, with the goal of providing an integrated digital and physical experience. Users can make purchases online or in-store, with flexible options such as in-store pickup or home delivery.
The comparator allows user to compare various features of vehicles, highlighting those most significant to the user and thus accelerating the purchasing decision-making process.
The user has the possibility to request a real-time evaluation and trade-in of his vehicle.
The design of the request process is facilitated by the presence of a status bar organized into four steps, which serves as a guide for the user throughout the entire navigation experience.
This reduces possible frictions during the completion of the flow by limiting input errors.
