We conducted the analysis and charted new directions for the SYNLAB ecosystem
Strategic exploration and heuristic analysis for defining new pathways of the digital product
Where We Started: Today, the services available on various SYNLAB portals are represented as a series of lists, simple text elements that lack real interaction. This means that the user can (with some difficulty) find the service they need but cannot book it directly from the platform; they are forced to leave the portal they are browsing and book through a dedicated portal.
We analyzed the SYNLAB ecosystem using Nielsen’s 10 heuristics as a guide. Based on the analysis, we compiled a score divided into 8 emerging topics, which we subsequently examined individually. In the next slides, we will delve into the information architecture.
Analyzing SYNLAB’s main competitors revealed a series of positive features and trends that are used in layout, navigation, or content management. Analyzing and highlighting these features has helped us understand the strengths of competitors compared to SYNLAB and how to incorporate those strengths within the SYNLAB ecosystem.