We redesigned the product catalogue for Finder customers
The catalog for the sale of electrical components has been redesigned to make searching for items easier and more intuitive.
We redesigned the sales catalogue in order to make the search for Finder electrical components simple and intuitive. Starting with an analysis of the existing catalogue, we identified the main pain points and frictions that limited the navigation.
In a second phase, we redesigned the information architecture by designing the new user flows and the ‘skeleton’ of the new catalogue.
The creation of a dynamic prototype allowed us to further refine the user experience and interactions between different pages and elements of a single interface.
We have designed an advanced filtering system by rearranging and categorizing Finder products based on their attributes. The filtering system has different depth levels that guide the user in selecting and viewing the desired product.
The catalog has been optimized for the mobile version which is used when the user is on construction sites and he cannot use the desktop version.