We made collecting wines smart, with Vivino.
Together with Haier, we designed the connected cellar for wine lovers and the hOn app, to control it, together with Vivino.
The solution offers the user a complete overview of his tastes, consumption and preferences, keeping him informed of the status of the cellar and the wines.
Acting both as a concierge and as a consultant, the application guides the user through his passion, acting without disturbing.
The project began with the assessment phase
where data and insights were collected on the overall experience of discovering, buying, storing and tasting wine.
Through a desk research and in-depth interviews with wine experts both amateurs and professionals between France and Italy we have defined a user journey on habits.
The research made it possible to understand the real needs and habits of users related to wine and to develop an innovative IoT solution.
The goal for a successful IoT solution is to reduce any manual data entry as much as possible. All the technological burdens solved by the app create free space for the user, who can move on to new and more rewarding tasks.
Through lo-fi prototyping with hand sketches, the designers represented the use cases
and structure of information in a tangible way, in order to make the cellar a central hub of the wine experience.
The designed IoT solution transforms the way of experiencing wine tasting by offering cultural and culinary contents, tips and advice for buying wine, tasting experiences, events and places to visit.
This variety of experiences is necessary to build a lasting relationship with the user and to introduce the use of the smart wine cellar into his habits.
